Privacy Policy

Effective date: 11 September 2026

This Privacy Policy applies to The Grassroots Coach app for mobile devices, together with any related services operated by The Grassroots Coach (collectively, the “Application”). The Grassroots Coach is referred to in this Privacy Policy as the “Service Provider”.

Information Collection and Use

The Application may collect information when you download, access and use it. This may include:

Your device’s Internet Protocol (IP) address
Device and operating system information
Information about how you use the Application
The pages, sessions or resources you view
The date and time of your activity and time spent using the Application
Account registration and sign-up activity
Subscription, checkout and purchase activity
App activation and usage events
Advertising identifiers where permitted by applicable law and your device settings

Where you create an account or contact the Service Provider, the Application may also collect information that you provide directly, such as your email address and information submitted through support or contact forms.

The Service Provider may use this information to operate and improve the Application, provide requested services, manage accounts and subscriptions, provide customer support, understand how the Application is used, measure the effectiveness of advertising, prevent fraud and security issues, comply with legal obligations and, where permitted, provide marketing communications.

Analytics, Advertising and App Attribution

The Service Provider uses analytics and advertising technologies to understand how the Application is used, measure the effectiveness of advertising campaigns, improve the Application and help reach people who may be interested in The Grassroots Coach.

This includes services provided by Meta, including Facebook and Instagram, and Google, including Google Analytics for Firebase and Google Ads.

The Application may send certain app events to these providers. Depending on the service and your device settings, these events may include:

App activation or first-open events
Account registration events
Session and resource views
Interactions with subscription plans
Checkout initiation
Subscription and purchase events
Product, price and currency information associated with purchases
Device and app information
Advertising identifiers where permitted

The Service Provider uses this information for analytics, advertising measurement, attribution and optimisation. For example, Meta or Google may use information received from the Application to help determine whether an app interaction occurred following an advertisement shown or clicked through their services.

The Service Provider does not intentionally send the contents of contact messages, club names or users’ email addresses to Meta through Meta App Events.

Meta and Google may process information they receive in accordance with their own privacy policies and applicable data protection laws.

App Tracking Transparency on iOS

On supported Apple devices, the Application may request permission through Apple’s App Tracking Transparency (“ATT”) framework before accessing certain information used to track activity across apps and websites owned by other companies.

You can choose whether to allow this tracking.

If you decline permission, the Application will remain available to you. Certain advertising measurement and attribution may still take place through aggregated, on-device or other privacy-preserving technologies that do not rely on permission to access Apple’s advertising identifier.

You can review or change tracking permissions through the privacy settings on your Apple device.

Cookies and Tracking Technologies

The Application and its third-party SDKs may use SDKs, pixels, device identifiers and similar technologies to provide functionality, analytics, advertising measurement, attribution and service delivery.

Where required by applicable law, the Service Provider will obtain consent before using non-essential tracking technologies or accessing information that requires consent.

Third-Party Services

The Application uses third-party service providers to provide functionality, analytics, advertising measurement, crash reporting, subscription management and other services.

These providers may receive information as necessary to provide their respective services.

Third-party services used by the Application include:

Google Play Services
Google Analytics for Firebase
Firebase Crashlytics
Meta (including Facebook and Instagram services)
Expo
RevenueCat

RevenueCat and Subscription Management

The Application uses RevenueCat to manage subscriptions, purchases and access to subscription features.

Where you create an account or use subscription features, certain information may be shared with RevenueCat. This may include your email address, account or user identifier, subscription and purchase information, product and entitlement information, and related technical information necessary to manage and verify your subscription.

RevenueCat processes this information on behalf of the Service Provider for purposes including subscription management, purchase validation, maintaining subscription status and entitlements, and supporting the operation of subscription features within the Application.

RevenueCat may process personal data outside the United Kingdom or European Economic Area. Where required, appropriate safeguards are used for international transfers as described in the International Data Transfers section below.

These third parties process information in accordance with their respective privacy policies and applicable data protection requirements.

The Service Provider may also disclose User Provided and Automatically Collected Information:

Where required by law or legal process
Where reasonably necessary to protect the Service Provider’s rights, users or others
To investigate fraud, abuse or security incidents
To respond to lawful requests from public authorities
To trusted service providers acting on behalf of the Service Provider and providing services necessary to operate or improve the Application

International Data Transfers

The Service Provider and its third-party service providers may process or transfer personal data outside your country of residence, including outside the United Kingdom or European Economic Area (“EEA”).

Where applicable data protection law requires safeguards for international transfers, appropriate safeguards will be used. Depending on the circumstances, these may include:

Standard Contractual Clauses or other approved contractual safeguards
UK-approved international data transfer mechanisms
Adequacy regulations or decisions
Other legally recognised transfer mechanisms

Data protection laws in countries receiving personal information may differ from those in your jurisdiction.

Your Rights

Depending on where you live, you may have rights in relation to your personal data. These may include the right to:

Request access to personal data held about you
Request correction of inaccurate or incomplete personal data
Request deletion of your personal data
Request restriction of certain processing
Object to certain processing
Request portability of your personal data where applicable
Withdraw consent where processing relies on consent
Make a complaint to the relevant data protection authority

Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn.

To exercise your rights, contact the Service Provider at support@thegrassrootscoachapp.com.

Data Deletion

You have the right to request deletion of your The Grassroots Coach account and associated personal data.

If account deletion is available within the Application, you can request deletion by opening The Grassroots Coach, navigating to your account settings and selecting the option to delete your account.

If you cannot access the Application or require assistance with a deletion request, contact:

support@thegrassrootscoachapp.com

The Service Provider may need to verify your identity before completing a deletion request.

Following a valid deletion request, the Service Provider will delete or anonymise personal data associated with your account where appropriate, except where information must or may be retained to comply with legal, regulatory, accounting, fraud prevention, dispute resolution or other legitimate requirements.

Information previously shared with third-party service providers may be processed by those providers in accordance with their own retention and deletion requirements.

Opt-Out Rights

You can stop further collection of information from your device by uninstalling the Application. Uninstalling the Application does not automatically delete information that has already been collected or transmitted.

You can manage certain analytics and advertising permissions through your device settings, including Apple’s tracking permissions where applicable.

To request deletion of your account or personal data, withdraw consent where applicable or exercise another privacy right, contact support@thegrassrootscoachapp.com.

Data Retention

The Service Provider retains personal data only for as long as reasonably necessary for the purposes for which it was collected and to meet applicable legal, regulatory, accounting and operational requirements.

Unless a different period is required or justified:

User Provided Data: may be retained for the duration of your use of the Application and for up to 12 months thereafter
Automatically Collected Data: may be retained for up to 24 months from collection
Aggregated or anonymised information: may be retained for longer where it can no longer reasonably identify an individual
Information required for legal, accounting or regulatory purposes: may be retained for the period required by applicable law

You may request deletion of your personal data subject to any applicable legal or legitimate retention requirements.

Children

The Application is designed for grassroots football coaches and other adults involved in grassroots football. Although coaching sessions and resources available through the Application may relate to football activities for children and young people, children are not the intended users of the Application.

The Application is not intended for children under 16 years of age, or such higher age as may be required by applicable law. The Service Provider does not knowingly solicit personal data from children or market the Application directly to children.

If the Service Provider becomes aware that personal information has been collected from a child contrary to applicable requirements, reasonable steps will be taken to delete that information.

If you are a parent or guardian and believe that a child has provided personal information through the Application, please contact support@thegrassrootscoachapp.com.

California Privacy Rights (CCPA/CPRA)

If you are a California resident and the relevant law applies, you may have rights relating to your personal information, including rights to know or access certain information, request correction or deletion, opt out of certain sales or sharing of personal information, and not be discriminated against for exercising applicable privacy rights.

To exercise an applicable California privacy right, contact support@thegrassrootscoachapp.com.

Security

The Service Provider takes reasonable technical, organisational and procedural measures designed to safeguard personal information processed and maintained through the Application.

However, no method of electronic transmission or storage is completely secure and absolute security cannot be guaranteed.

Data Breach Notification

If a personal data breach occurs, the Service Provider will assess the incident and provide notifications to affected individuals and/or relevant authorities where required by applicable data protection law.

Changes to This Privacy Policy

The Service Provider may update this Privacy Policy from time to time, including where the Application, third-party services, data practices or applicable legal requirements change.

Material changes will be communicated where appropriate by publishing the updated Privacy Policy with a revised effective date or through other appropriate means.

Where required by law, consent will be obtained before materially different processing takes place.

Previous versions of this Privacy Policy may be requested by contacting support@thegrassrootscoachapp.com.

Your Consent

Where processing relies on consent, consent will be requested through an appropriate affirmative action or permission request.

You may withdraw consent at any time, without affecting processing that lawfully occurred before consent was withdrawn.

Certain processing may rely on other lawful bases permitted under applicable data protection law.

Contact Us

If you have questions about this Privacy Policy, the Service Provider’s privacy practices, your personal data or a data deletion request, please contact:

The Grassroots Coach
Email: support@thegrassrootscoachapp.com